In summer 2024, Wander was commissioned to create an explainer film, for an unexplainable technology.
‘Personalised Media’ is a bleeding edge innovation, that promises to change the very tectonics of our content-driven society.
But like any next generation technology, it is also one that will not exist for perhaps ten more years, whose shape and size can only be imagined.
So how do you showcase a technology that doesn’t exist, and may not exist for another decade?
"You’ve worked your magic again – a huge thanks to yourself and the team at Wander for this inspirational content – it captures what AI4ME, and our ambitions in personalised media, are all about."
Professor Adrian Hilton
Director of CVSSP
"It's FANTASTIC. As always, everything done by you, is magic. Just fantastic. You did more than knock it out of the park!"
Eli James
Director Strategy and Operations
Commissioned by the world renowned AI lab, the Centre for Vision, Speech and Signal Processing, alongside other iconic brands such as the UKDR, the BBC, and Lancaster University; our film was the world’s first glimpse at a future of personalised media experiences.
"I don’t think I am ever going to get bored of watching this!"
Sarah Hall
Project Manager
The film will lead a suite of communications; showcased online, at trade shows, within pitches, and across social media, setting the tone for the next ten years of AI research and beyond.
Credits
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Executive Producers
Sarah Hall and Phillip Jackson -
Director
George Horne -
Director of Photography
Ben Neilan -
Sound Recordist
Jamie Fry -
Talent
Antonia Tootill -
Production Assistant
Georgie Jarmolkiewicz -
Motion Graphics Director
Tom Saunders -
Motion Graphics
Ben Pick -
Design Director
Brett Wilkinson -
Designer
Tom Birch -
Location Manager
Shaika Chowdhury -
Music and Mix
Mark Hills