The Institute for People-Centred AI
our mini-doc announced to the world the new centre; its team, its ambitions and the uniquely people-centred perspectives at its heart.
Professor Adrian Hilton
Centre Director
Eli James
Director Strategy and Operations
Our eye catching and bespoke visual style used optical fractals, biometric lighting and abstract motion graphics approaches to visualise the blurry and undefined nature of artificial intelligence, centring people in the discussion and showcasing the impossibly powerful capacity of AI in the future.
Professor Max Lu
University Vice Chancellor
Comprised of experts of various genders, ethnic backgrounds, disciplines and nationalities, the Institute approaches AI not from a vision of capacity and speed, but one of ethics, inclusivity and human-centred morality, combining the skills of engineering, health, hospitality, transport, law, arts, entertainment and humanities for a more holistic approach to AI.
Director
George Horne
Director of Photography
Benson Neilan
Sound Recordist
Jamie Fry
Sound Engineer
Mark Hills
Motion Graphics Director
Tom Saunders
Motion Graphics Artist
Ben Pick