Launched in October 2021, The Surrey People Centred AI Institute is one of the world’s most exciting and visionary centres for Artificial Intelligence research.

Screened in London’s St James’ Palace to some of the most influential policy makers and thought leaders in the world,

our mini-doc announced to the world the new centre; its team, its ambitions and the uniquely people-centred perspectives at its heart.

Our eye catching  and bespoke visual style used optical fractals, biometric lighting and abstract motion graphics approaches to visualise the blurry and undefined nature of artificial intelligence, centring people in the discussion and showcasing the impossibly powerful capacity of AI in the future.

Comprised of experts of various genders, ethnic backgrounds, disciplines and nationalities, the Institute approaches AI not from a vision of capacity and speed, but one of ethics, inclusivity and human-centred morality, combining the skills of engineering, health, hospitality, transport, law, arts, entertainment and humanities for a more holistic approach to AI.